I build fast e-commerce storefronts.
4+ years shipping production frontends for global e-commerce brands. I specialise in React, Next.js & Magento PWA Studio — from Core Web Vitals audits to full headless storefront migrations.
Selected Work
Channelbay — Shopify Inventory Management App
Built the frontend UI for a multi-channel inventory management platform on the Shopify App Store — ERB templates, reusable Ruby view helpers, and SCSS/JS component interactions.
January 1, 2025
Ruby on RailsERBSCSSShopifyTailwind CSS
Al Fakher — Multi-Brand E-commerce Monorepo
Built and maintained OOKA, SouthSmoke, and Hookah-shisha as independently branded storefronts sharing a single Next.js codebase — with RTL, Core Web Vitals optimisation, and GraphQL integration.
June 1, 2023
Next.jsGraphQLMonorepoRTLCore Web Vitals
MARINA Homes — Magento PWA Studio Multi-Store
Built and themed a Magento PWA Studio storefront for a Dubai-based premium furnishings brand, supporting multiple regional stores from a single codebase with RTL for Arabic markets.
August 1, 2022
Magento PWA StudioPWAMulti-StoreRTLTailwind CSS